How Important Is Email to Your Business?
Email saves the expense of sending letters. Communicating effectively with employees and clients is essential to any business. In business communication, email is quick and easy plus it has the added benefit of leaving a paper trail and even allowing you track the mail to see whether it has been received.
You may be wondering: "Isn't social media where it's at these days?"
It's a good question, but the simple answer is no. Email is preferred
over text messages, social networks. Even more significantly, consumers
prefer to receive permission-based promotions via email over any other
medium.
Effective communication is important for employee and client
relationships, employee and management relationships and the business in
general as it relates to the community in which it is located. Most of
us spend over a quarter of our working lives reading and responding to
emails. Nine in ten (91%) of us check our emails everyday. A recent
study shows (79%) 18-44-year-olds check their smartphones within 15
minutes of waking up. And you can probably guess what the most popular
activity on smartphones is, according to the same study. You got it:
checking email.
What's the lesson here? Email is the best way to reach out to your customers. Whether you're building a client relationship or marketing a product, email is the way to go. And there's another reason that email is better than social media...
When using email to achieve this communication it is possible for a business to save a great deal of money and to contact thousands of people at the click of just one button.
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