How Social Media Is Effective In Your Business?

In recent years, social media has gone from a new idea to an absolute must for marketers. But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Of all the new media marketing platforms, social has most thoroughly turned traditional marketing on its head. Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why:

Social Media is everywhere

Social media sites are increasingly being accessed on smartphones rather than computers, so make sure your posts still work on a small screen alongside all the other things users will be looking at.

No Geographical Boundaries

Geographical boundaries cannot stop social media from reaching people, prospects, and customers across the globe. Anybody who has online presence can be targeted. If you are web designer or a consulting firm, wouldn’t it be nice to expand your reach on a global scale and to start expanding your business and market share by starting to serve customers from all over the world?

Choose the Right Platforms

There is no shortage of social media sites on which to share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success.

When determining which channels to use, you should consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can easily connect with you. Conduct some research to determine what sites your audience probably uses, and then use them too.

Increase brand awareness and loyalty

When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty.

Social media is cost-effective

As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Social media allows brands to be incredibly targeted in their campaign communications. In-depth targeting options allow you to advertise to only the demographics you want to reach. It’s also very easy to track success rates and adjust campaign targeting accordingly and in real. Take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.

Build relationships

Social media gives you the power to learn more about your audience, their interests, and collect feedback. Ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond just as fast, without having to pick up the phone or worry the customer isn’t seeing your response.

Provide Value

Perhaps the most important thing you can do on social media is provide value to your followers. Create something that your audience will find useful. It could be something that tells them something they didn’t know before, makes them laugh, entertains them or anything else that’s beneficial in some ways.

Create a good social campaign, and you’ll be able to connect with some of those people and grow your customer base.

Take Time To Understand How Each Platform Works

Every social media network works differently – so observe them closely before jumping in and take advantage of the tools and advice they offer small businesses on their websites.

The point is, if you’re stressing out about social media, you’re probably over-thinking it. Just think of social media as a digital extension of your brand — a place you where you can share things that represent your business and engage your audience. In today's faced paced world where nearly every other person you meet is short on time, the importance and advantages of this feature of social media cannot be denied.With nearly 3 billion active users, social media is a potential goldmine of new customers and current patrons who could become repeat customers.

It’s 2018 and if you’ve not already set-up social media accounts for your business, then do it now! According to eMarketer, one-third of the world use social networks on a regular basis. It’s a huge missed opportunity for your business if you do decide to avoid it. Maybe we can change your mind.

Leave us a comment with your social media questions. We’re here to help